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Main Job Tasks and Responsibilities
? manage and coordinate all marketing, advertising and promotional staff and activities
? conduct market research to determine market requirements for existing and future products
? analysis of customer research, current market conditions and competitor information
? develop and implement marketing plans and projects for new and existing products
? manage the productivity of the marketing plans and projects
? monitor, review and report on all marketing activity and results
? manage the marketing budget
? deliver marketing activity within agreed budget
? develop pricing strategy
? liaison with media and advertising
Education and Experience
? business or marketing-related degree or equivalent professional qualification
? experience in all aspects of developing and maintaining marketing strategies
? technical marketing skills
Personality requirement
? excellent written and verbal communication skills
? organization and planning
? problem analysis and problem-solving
? team-leadership
? formal presentation skills
? persuasiveness
? adaptability
? innovation
? judgment
? decision-making
? stress tolerance
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